Privacy Policy

Effective Date: 01/01/2026

Last Updated: 01/01/2026

Renna Trade (“Renna Trade,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, use our products or services, interact with the Renna Trade Dashboard, communicate with us, or otherwise engage with Renna Trade.

Renna Trade is an enterprise rental technology and software development service-provider within the RennaWorld ecosystem. We design, build, operate, support, and improve rental software platforms and related systems for enterprise clients. This Privacy Policy applies to our website, digital properties, software platforms, dashboards, integrations, communications, and related services unless a separate privacy notice or agreement applies.

By accessing or using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

- the Renna Trade website

- the Renna Trade Dashboard

- enterprise software, tools, and solutions operated by or on behalf of Renna Trade

- communications with our team, including sales, support, onboarding, and partnership inquiries

- events, surveys, research, and other interactions with Renna Trade

This Privacy Policy does not necessarily apply to third-party websites, platforms, applications, or services that are linked to or integrated with Renna Trade and are governed by their own privacy notices.

Where Renna Trade processes personal information on behalf of an enterprise client as a service provider, processor, or similar role, that processing may also be governed by a separate agreement such as a services agreement, data processing agreement, or enterprise contract.

2. Information We Collect

We may collect personal information directly from you, automatically from your device or usage of our services, from enterprise clients, from integrations, and from other lawful sources.

Information you provide directly

We may collect information you provide when you:

- visit or interact with our website

- request a demo

- contact sales, support, or partnership teams

- complete forms or submit inquiries

- create or manage an account

- subscribe to updates or communications

- attend events, webinars, or meetings

- use our dashboard or services

- communicate with us by email, chat, phone, or other channels

This may include:

- name

- business email address

- phone number

- company name

- job title

- billing or payment contact information

- account credentials

- support requests and correspondence

- information you choose to upload, submit, or transmit

Information collected automatically

When you access our website, dashboard, or services, we may automatically collect certain information, such as:

- IP address

- device identifiers

- browser type and version

- operating system

- language settings

- referral URLs

- pages viewed

- clicks, navigation behavior, and interaction data

- dates and times of access

- session information

- log and diagnostic data

- crash reports and performance data

- approximate location inferred from IP address

Information from enterprise clients and authorized users

If you use Renna Trade through an enterprise client or organization, we may receive personal information from that client or its authorized administrators, such as:

- business contact information

- account and access permissions

- role or department

- usage data related to assigned workflows, tasks, tickets, reports, or operational actions

- data submitted through configured software modules or integrations

Information from integrations and connected systems

Our services may connect with third-party tools and enterprise systems, including:

- payment gateways

- CRM platforms

- communication systems

- ERP or accounting tools

- authentication providers

- analytics tools

- APIs and other business applications

Through these integrations, we may receive personal information and related business data necessary to provide, maintain, support, and improve the services.

Sensitive information

We do not intend to collect sensitive personal information unless it is necessary for a legitimate business purpose and collected lawfully. To the extent sensitive information is processed, we will do so in accordance with applicable law and any contractual obligations. Please do not submit sensitive personal information unless requested and necessary for the relevant service or interaction.

3. How We Use Information

We may use personal information for the following purposes:

- to provide, operate, maintain, and support our website, dashboard, products, and services

- to create, manage, and secure accounts

- to authenticate users and manage access permissions

- to respond to inquiries, requests, and communications

- to provide onboarding, implementation, customer service, and technical support

- to process transactions and manage business relationships

- to configure and deliver enterprise rental solutions for clients

- to enable workflows, analytics, reporting, and operational intelligence

- to operate AI-assisted or automated product features

- to monitor performance, troubleshoot issues, and maintain service reliability

- to personalize and improve user experience

- to conduct research, testing, quality assurance, and product development

- to send product, service, administrative, marketing, or transactional communications

- to protect the security and integrity of our systems and users

- to detect, investigate, prevent, or address fraud, abuse, security incidents, or unlawful activity

- to comply with legal, regulatory, contractual, and operational requirements

- to enforce agreements, policies, and rights

- for internal business operations, audits, reporting, and strategic planning

4. Legal Bases for Processing

Where required by applicable law, we process personal information on one or more of the following legal bases:

- performance of a contract

- compliance with a legal obligation

- our legitimate interests, including operating and improving our business and services

- your consent, where required

- protection of vital interests

- other lawful bases recognized under applicable law

Our legitimate interests may include improving our services, ensuring security, understanding how services are used, supporting enterprise operations, communicating with customers, and operating our business efficiently.

5. Cookies and Similar Technologies

We may use cookies, pixels, SDKs, local storage, and similar technologies to:

- operate and secure our website and services

- remember preferences and settings

- analyze traffic and usage patterns

- understand engagement and improve performance

- support authentication and session management

- measure marketing and campaign effectiveness

These technologies may collect information about your device, browsing actions, and usage patterns over time.

You can control cookies through your browser settings and, where applicable, through cookie preferences presented on our website. Disabling certain cookies may affect the functionality of parts of the website or services.

6. Analytics, Monitoring, and AI-Assisted Features

We may use analytics and monitoring tools to understand usage, diagnose issues, improve performance, and enhance user experience. We may also offer or support AI-assisted features, such as workflow summaries, recommendations, insights, issue detection, content suggestions, and operational assistance.

Where AI-assisted functionality is used:

- outputs may be based on available system data, prompts, and user activity

- outputs may require human review

- users and clients remain responsible for reviewing decisions, actions, and business outcomes

- we may log prompts, responses, and related interaction data to improve service quality, safety, and reliability, subject to applicable law and contractual obligations

We do not represent that automated or AI-assisted outputs are error-free, exhaustive, or a substitute for professional judgment.

7. How We Share Information

We may disclose personal information to the following categories of recipients, as necessary and permitted by law:

- affiliates and related companies within the RennaWorld ecosystem

- enterprise clients and their authorized users or administrators

- vendors, contractors, and service providers that support our operations

- hosting, cloud, storage, infrastructure, and security providers

- payment processors and financial service partners

- CRM, analytics, communications, and support service providers

- implementation, integration, and professional service partners

- legal, compliance, and audit advisors

- regulators, government entities, law enforcement, or courts where required

- parties involved in a merger, acquisition, financing, sale, or similar transaction

We may also share information:

- to comply with law, regulation, legal process, or enforceable governmental request

- to protect our rights, property, safety, or those of others

- to investigate or prevent fraud, abuse, or security issues

- with your consent or at your direction

We do not sell personal information for money in the ordinary sense of that term. However, some privacy laws define “sale” or “sharing” broadly. Where applicable, we will honor legal rights relating to such disclosures.

8. Enterprise Client Data and Role of Renna Trade

In many cases, Renna Trade provides services to enterprise clients and processes personal information on their behalf. In those situations:

- the enterprise client may be the controller, business, or primary decision-maker regarding certain personal information

- Renna Trade may act as a processor, service provider, or similar role

- our processing may be governed by contracts with the client

- the client is responsible for its own privacy practices, notices, and lawful instructions

If you use Renna Trade services through your employer or another organization and wish to exercise rights related to information controlled by that organization, you may need to contact that organization directly.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

- providing services

- maintaining accounts and business relationships

- meeting contractual commitments

- complying with legal, tax, accounting, or regulatory obligations

- resolving disputes

- enforcing agreements

- protecting against fraud and abuse

- supporting legitimate business operations

Retention periods may vary depending on the type of information, the nature of the relationship, applicable law, and operational requirements. When personal information is no longer required, we will delete, anonymize, or securely dispose of it where appropriate.

10. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. These measures may include:

- access controls

- authentication measures

- encryption in transit and, where appropriate, at rest

- network and infrastructure security controls

- logging and monitoring

- role-based access management

- vendor and system oversight

- incident response procedures

No system or method of transmission or storage is completely secure. While we take reasonable measures to protect personal information, we cannot guarantee absolute security.

11. International Data Transfers

Renna Trade may process and store personal information in countries other than the country in which it was collected. Those countries may have data protection laws that differ from the laws of your jurisdiction.

Where required, we take steps designed to provide appropriate safeguards for international transfers, which may include contractual protections, internal controls, or other legally recognized transfer mechanisms.

12. Your Privacy Rights

Depending on your jurisdiction, you may have certain privacy rights, subject to exceptions and limitations under applicable law. These may include the right to:

- know whether we process your personal information

- access personal information we hold about you

- request correction of inaccurate information

- request deletion of your information

- object to or restrict certain processing

- withdraw consent where processing is based on consent

- request portability of certain information

- opt out of certain marketing communications

- opt out of certain profiling, targeted advertising, sale, or sharing, where applicable

- appeal a privacy rights decision where required by law

To exercise applicable privacy rights, contact us using the details in the Contact Us section below. We may need to verify your identity before processing certain requests. Authorized agents may also submit requests where permitted by law.

If your information is controlled by one of our enterprise clients, we may direct your request to that client or ask you to contact them directly.

13. Marketing Communications

We may send you marketing or promotional communications where permitted by law. You can opt out of marketing emails by using the unsubscribe link in the message or by contacting us. Even if you opt out of marketing messages, we may still send service, transactional, account, support, legal, or administrative communications.

14. Third-Party Services and Links

Our website and services may contain links to third-party websites, products, platforms, or services. We may also integrate with third-party systems. We are not responsible for the privacy, security, or data handling practices of third parties. We encourage you to review their privacy notices before interacting with them.

15. Children’s Privacy

Renna Trade’s website and services are intended for businesses, professionals, and enterprise users and are not directed to children. We do not knowingly collect personal information from children where prohibited by law. If you believe a child has provided personal information to us unlawfully, contact us and we will take appropriate steps.

16. California Privacy Notice

If you are a California resident, you may have rights under California law, subject to exceptions, including the right to know, access, correct, delete, and opt out of certain disclosures of personal information. You may also have the right not to be discriminated against for exercising applicable privacy rights.

Categories of personal information we may collect include:

- identifiers

- commercial information

- internet or other electronic network activity

- professional or employment-related information

- account and customer records

- geolocation data derived from IP or device data

- audio, electronic, or similar information in connection with support and communications

- inferences drawn from usage or activity data

We collect, use, and disclose these categories for the business and commercial purposes described in this Privacy Policy.

17. EEA, UK, and Similar Jurisdiction Disclosures

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar privacy rights, you may have rights under applicable data protection law. You may also have the right to lodge a complaint with your local supervisory authority.

Where required, we identify the relevant controller for the processing activity and rely on lawful bases as described in this Privacy Policy. If processing is carried out by Renna Trade on behalf of an enterprise client, that client may be the controller of the relevant personal information.

18. Data Processing Agreements

Where Renna Trade processes personal information on behalf of enterprise clients, the parties may enter into a data processing agreement or comparable contractual arrangement governing:

- processing instructions

- confidentiality

- security measures

- subprocessors

- international transfers

- audit or information rights

- assistance with data subject requests

- breach notifications

- return or deletion of data at the end of services

19. Security Incidents and Breach Response

We maintain processes designed to detect, investigate, contain, and respond to potential security incidents. Where required by law or contract, we will provide notifications relating to certain incidents affecting personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, operations, legal obligations, or privacy practices. When we do, we will revise the “Last Updated” date and, where required, provide additional notice.

Your continued use of the website or services after an updated Privacy Policy becomes effective indicates your acknowledgment of the updated terms, to the extent permitted by law.

21. Contact Us

If you have questions about this Privacy Policy or would like to exercise applicable privacy rights, contact us at:

Renna Trade

Website: www.RennaTrade.com

Email: Hello@RennaTrade.com

Mailing Address: 7700 Windrose Ave, Plano, TX 75024

If applicable, include:

Data Protection Contact / Privacy Officer: David Roberts

Support Contact: David@RennaTrade.com

Legal Contact: Legal@RennaTrade.com

22. Supplemental Product or Regional Notices

Certain Renna Trade products, services, integrations, enterprise deployments, or jurisdictions may be subject to supplemental privacy notices, contractual terms, or product-specific disclosures. In the event of a conflict, the more specific notice or contract will govern for that particular service or processing activity.